Product Research and Development is a step between the Industrial Designer and the Product Development that looks to add innovative steps, materials, and features to concepts utilizing new materials, processing methods, tooling or machinery that can enhance the Product
R&D acts as an added step to enhance an idea outside of the standard processing of concepts from artistic concept to production-optimized product, it is a stopgap to add an extra inventive step that can enhance the solution, increase its usefulness, broaden its appeal, and make its USP more unique in an ever-increasing competitive world market
Sampling is an important step in the R&D Stage to create one off or small batches of proof of concept prototypes and if feasible simple POC tooling for vital stages or R&D suggested modifications