Ideally, already with a basic Project Aim, the first step in New Product Development should be Market Research, which is critical in understanding the market need, identifying an opening for a group with an unmet need, a user issue with an existing product, or simply an opening where a new opportunity is presenting itself and then understanding the size of the opportunity and its possibility for longevity is the starting point for developing any truly successful product

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Once the opportunity is clearly understood through primary and secondary research, both through examining reports and media, by interviewing potential users and reviewing existing products that attempt to solve the issue or are creating the opportunity through their own issues.  An in-depth analysis of each potential pressure point in interaction can be explored to fully evolve the nugget of an opening and flesh into the initial steps of possible solution routes

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All of this is reported on in presentations for all interested parties to clearly understand

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Below are some example Case Study files for separate markets, these studies offer an insight into my approach, an understanding of markets I have already worked in, an introduction for interested parties, and show basic trend and opportunity analysis: